#Marketing Digital

Eight thousand views and not a single call, or nine hundred views and six viewings booked? Discover which video metrics genuinely matter for estate agents, how to read the retention curve, diagnose each problem and set up a simple weekly tracking sheet that turns numbers into viewings.

An empty flat looks smaller, colder and more flawed than it really is. Here's how estate agents can prepare, photograph and turn a vacant property into a video that helps buyers picture themselves living there.

Investors don't care about the morning light in the lounge, they want to know what the flat returns. Here's how estate agents can present a buy-to-let in a 60-second video, with estimated rent, gross yield and costs on screen, made from the listing photos.

A short season's greetings or year-in-review video sent in December to past clients, landlords and applicants is one of the simplest ways to generate referrals and new instructions in January. Here is how to plan, produce and send yours.

The first days on the portals are the most valuable in any marketing campaign. Learn how a 15 to 30-second teaser video lets you launch with a list of interested buyers and viewings already booked.

Buyers don't just buy a house, they buy the neighbourhood. Learn what to film for an area-guide video, how to shoot it on your smartphone, which formats to use and how to turn it into proof of local expertise that wins sole agency instructions.

More than 95% of people who view a property online leave without making an enquiry. Here is how estate agents can use video retargeting on Meta and YouTube to bring them back, with small budgets and a simple three-step funnel.

Filming a great property video and posting it once wastes the best asset in your listing. Here is how to turn a single video into ten pieces of content for portals, Reels, Stories, WhatsApp, email and Google.

Consistency beats going viral. Here is how estate agents can plan, create and schedule a full month of property content in a single two-hour session, with AI doing the heavy lifting.

When there are more buyers than homes, listing stops being reactive. Here are the seven places where sellers still exist — and how to reach them before your competitors do.

A new development is not one listing — it is twenty, thirty or a hundred, with a single point of contact. Here is how to approach developers, structure the deal and sell a home that does not yet exist.

Social proof is the one argument an agent does not have to defend — someone else defends it for them. Here is a system to request reviews at the right moment and use them where listings are decided.